Actor Kevin Hart laughs loudly with comedian Druski on the red carpet of the 2023 Fanatics Super Bowl Party. You can see Druski laughing in the reflection of Kevin Hart's sunglasses.

 

The 2023 Fanatics Super Bowl Party: An Inside Look

The Fanatics Super Bowl Party is a star-studded, invite-only event, put on annually by Fanatics owner and billionaire Micheal Rubin. This is the premiere celebrity event during Super Bowl week.

The 2023 Fanatics Super Bowl Party took place at the historic Arizona Biltmore in Phoenix and hosted hundreds of the biggest names in sports, music, and entertainment. More than two-thousand people were turned away at the door. Many also tried to sneak past security with some even scaling the walls to get inside. There were even rumors of six-figure bribes to get in according to the Daily Mail.

The 10 musical performers included, Lil Baby, Travis Scott, DJ Khaled, J Balvin, Meek Mill, The Chainsmokers, A$AP Ferg, Bobby Shmurda, Fabolous, and even Tiffany Haddish performed a brand new original song.

The amazing Brand Activation Services (BAS) brought the whole event to life. It’s always a pleasure watching Simon Elliot (and his right-hand man Jonathan Gomez) and company bring these lavish parties from initial concept to stunning reality. BAS works closely with the Fanatics team who are also a great group of humans.

Below are some highlight images of what I captured from this illustrious event. Tomorrow I’ll fly to Las Vegas to shoot the 2024 festivities once again. Those highlights coming soon.

 

Michael Rubin, owner of Fanatics, smiles for the cameras alongside his girlfriend Camille Fishel and comedian Druski on the red carpet at the 2023 Fanatics Super Bowl Party.

Travis Scott reaching towards the camera during his performance at the 2023 Fanatics Super Bowl Party.

Rapper Drake surrounded by young fans trying to take a picture with him during the 2023 Fanatics Super Bowl Party.

Main bar area of the 2023 Fanatics Super Bowl Party with Shaquille O'Neal towering above everyone.

Colorful transparent entrance to the main area of the 2023 Fanatics Super Bowl Party.

Lil' Baby throws a peace sign from stage during his performance at the 2023 Fanatics Super Bowl Party.

Wide view of Lil' Baby on stage during his performance at the 2023 Fanatics Super Bowl Party.

DJ Khaled gestures to the crowd during his surprise performance at the 2023 Fanatics Super Bowl Party.

Tiffany Haddish performing her new song on stage at the 2023 Fanatics Super Bowl Party.

New England Patriots owner Robert Kraft laughs while dancing with Tiffany Haddish on stage during the 2023 Fanatics Super Bowl Party.

New England Patriots owner Robert Kraft gets low and into it while dancing with Tiffany Haddish on stage during the 2023 Fanatics Super Bowl Party.

Travis Scott on stage during his performance at the 2023 Fanatics Super Bowl Party.

Travis Scott stops his performance to give Robert Kraft a drink off of his bottle at the 2023 Fanatics Super Bowl Party.

Rapper and business mogul Jay-Z talks with famous latin performer J Balvin in the VIP area of the 2023 Fanatics Super Bowl Party.

Jay-Z talking with Robert Craft in the VIP area.

Shaquille O'Neal laughs with friends at the 2023 Fanatics Super Bowl Party.

Shaquille O'Neal dances with a colorfully dressed friend at the 2023 Fanatics Super Bowl Party.

Shaquille O'Neal makes Lil' Baby laugh in Jay-Z's VIP area at the 2023 Fanatics Super Bowl Party.

Colorful signage from the 2023 Super Bowl in Phoenix, Arizona

Shiny gem covered footballs representing the two teams in the super bowl.

Memorabilia from the 2023 Fanatics Super Bowl Party

The Chainsmokers lead singer, Andrew Taggart, laughs on stage during their performance at the 2023 Fanatics Super Bowl Party.

The Chainsmokers lead singer, Andrew Taggart, screams from the stage during their performance at the 2023 Fanatics Super Bowl Party.

The Chainsmokers lead singer, Andrew Taggart, sings passionately during their performance at the 2023 Fanatics Super Bowl Party.

ASAP Ferg calls up young man to rap with him onstage during his 2023 Fanatics Super Bowl Party performance.

ASAP Ferg dances on stage at the 2023 Fanatics Super Bowl Party.

Bobby Shmurda smiling while sharing some alcohol with his fans during his 2023 Fanatics Super Bowl Party performance.

Bobby Shmurda raps passionately from stage during his performance at the 2023 Fanatics Super Bowl Party.

Singer J Balvin reaches for the sky while smoke shoots up from stage during his performance at the 2023 Fanatics Super Bowl Party.

Singer J Balvin leaning back and feeling the music during his performance at the 2023 Fanatics Super Bowl Party.

Singer J Balvin throws up both hands during his performance at the 2023 Fanatics Super Bowl Party.

Lil' Baby dancing and laughing with a friend on stage during the 2023 Fanatics Super Bowl Party.

Meek Mill gives an interview on the red carpet at the 2023 Fanatics Super Bowl Party.

Rapper Drake letting out a huge laugh during the 2023 Fanatics Super Bowl Party.

Business man and social media legend Gary Vaynerchuk talks with a friend at the 2023 Fanatics Super Bowl Party.

Main bar feature at the 2023 Fanatics Super Bowl Party.

Celebrities talking

Cool looking football display at the 2023 Fanatics Super Bowl Party.

Lil' Baby daps up a friend by the bar at the 2023 Fanatics Super Bowl Party.

Fanatics branding signage next to the custom baseball hat shop.

Quarterback Trevor Lawrence smiling at the 2023 Fanatics Super Bowl Party.

Giant Fanatics logo hung from the large palm trees at the Arizona Biltmore with a blue sky and mountains in the background.

Jerry Jones, owner of the Dallas Cowboys, laughs loudly with friends at the 2023 Fanatics Super Bowl Party.

VIP area at the 2023 Fanatics Super Bowl Party.

View of the 2023 Fanatics Super Bowl Party from the bar area looking toward the colorful stage with palm trees and the Arizona mountains in the background.

Candid portrait of Kenny "The Jet" Smith during the 2023 Fanatics Super Bowl Party.

Partygoers laughing by the bar at the 2023 Fanatics Super Bowl Party.

Fashionable outfit showing a lot of skin from a guest at the 2023 Fanatics Super Bowl Party.

NFL employees entering the 2023 Fanatics Super Bowl Party.

 

Custom baseball card creation feature with a cool rotating carousel to deliver the finished cards to the guests.

Custom baseball card printing station at the 2023 Fanatics Super Bowl Party.

Celebrities posing for their custom baseball cards during the 2023 Fanatics Super Bowl Party.

Custom baseball card carousel at the 2023 Fanatics Super Bowl Party.

Women poses in a shiny red outfit for her custom baseball cards at the 2023 Fanatics Super Bowl Party.

Man looking for his custom baseball card on the carousel during the 2023 Fanatics Super Bowl Party with a cool reflection happening.

ASAP Ferg and friends posing for their custom baseball cards during the 2023 Fanatics Super Bowl Party.

 

Travis Scott stops his performance to challenge celebrity photographer Kevin Mazur to take a pull of tequila and Kevin shocks everyone with his showmanship on the bottle.

Travis Scott stops his performance to challenge celebrity photographer Kevin Mazur to take a drink of his tequila at the 2023 Fanatics Super Bowl Party.

Celebrity photographer Kevin Mazur to take a big drink of Travis Scott's tequila at the 2023 Fanatics Super Bowl Party.

Celebrity photographer Kevin Mazur shocks the crowd with his massive drink of Travis Scott's tequila at the 2023 Fanatics Super Bowl Party while onlookers have stunned expressions.

Celebrity photographer Kevin Mazur laughs with Travis Scott after talking a massive drink of his tequila at the 2023 Fanatics Super Bowl Party.

 

Jackson Tyler Eddy of A Frame Forward Photography is a Minneapolis-based event photographer traveling worldwide since 2009.