The 2023 Fanatics Super Bowl Party: An Inside Look
The Fanatics Super Bowl Party is a star-studded, invite-only event, put on annually by Fanatics owner and billionaire Micheal Rubin. This is the premiere celebrity event during Super Bowl week.
The 2023 Fanatics Super Bowl Party took place at the historic Arizona Biltmore in Phoenix and hosted hundreds of the biggest names in sports, music, and entertainment. More than two-thousand people were turned away at the door. Many also tried to sneak past security with some even scaling the walls to get inside. There were even rumors of six-figure bribes to get in according to the Daily Mail.
The 10 musical performers included, Lil Baby, Travis Scott, DJ Khaled, J Balvin, Meek Mill, The Chainsmokers, A$AP Ferg, Bobby Shmurda, Fabolous, and even Tiffany Haddish performed a brand new original song.
The amazing Brand Activation Services (BAS) brought the whole event to life. It’s always a pleasure watching Simon Elliot (and his right-hand man Jonathan Gomez) and company bring these lavish parties from initial concept to stunning reality. BAS works closely with the Fanatics team who are also a great group of humans.
Below are some highlight images of what I captured from this illustrious event. Tomorrow I’ll fly to Las Vegas to shoot the 2024 festivities once again. Those highlights coming soon.
Custom baseball card creation feature with a cool rotating carousel to deliver the finished cards to the guests.
Travis Scott stops his performance to challenge celebrity photographer Kevin Mazur to take a pull of tequila and Kevin shocks everyone with his showmanship on the bottle.
Jackson Tyler Eddy of A Frame Forward Photography is a Minneapolis-based event photographer traveling worldwide since 2009.