The Person Behind the Camera
I’ve spent 17+ years photographing weddings, and the thing I hear most often has nothing to do with the photos. It’s “I felt like I was with a friend.” That’s not an accident. I care deeply about the people I work with, and that shows up in everything I do. The way I put people at ease in front of the camera. The way I notice the quiet moments between a couple and their parents that nobody else is paying attention to. When the timeline falls behind and stress starts building, I’m the one keeping things calm, reminding everyone that this is your day and we’re all on your schedule. The images are the proof, but the experience is what people remember most.
Artist, Friend, Photographer.
I’m Jackson Tyler Eddy, a Minneapolis wedding photographer and the founder of A Frame Forward Photography. I’ve photographed hundreds of weddings across Minnesota and destinations around the world, and I’ve been recognized in The Knot Hall of Fame for consistently delivering an experience that couples remember long after the photos are delivered.
But the awards aren’t why people hire me. They hire me because of how they feel when we’re working together. Comfortable, relaxed, and completely themselves. I connect with people quickly and deeply. I read the room. I know when to step in with energy and when to step back and let a moment breathe. Couples tell me they forgot I was even there, and then they see their photos and can’t believe what I captured.
Photography has never been just a job for me. It’s how I see the world. I shoot with the same eye whether I’m photographing a first dance in Minneapolis, a ceremony on the North Shore, or a basketball court on a beach in Fort Lauderdale. Everything I do comes from the same place: a deep love for people, for light, and for the moments that matter most.
One Photographer. No Crew. No Stress.
I photograph every wedding solo. No second shooters, no assistants, no entourage. Just me. That’s intentional. When there’s one person with a camera instead of a team, people relax. They stop performing and start being themselves. That’s when the real moments happen.
I’m not a fly on the wall and I’m not going to pose you into something you’re not. I’m in the mix, reading the room, finding the light, and capturing what’s actually happening. Your wedding party will loosen up and stop thinking about the camera. I’ll notice your dad wiping his eyes during the toast and be in the right spot to capture it. Every image is hand-edited to match the vibrant, artistic look that defines my work.
Most couples tell me the same thing afterward: they didn’t realize how many moments they’d missed until they saw the photos.
The Same Photographer. The Biggest Stages.
Outside of weddings, I photograph high-profile events for some of the biggest brands in the world. I’ve spent four consecutive Super Bowl weeks as a photographer for Nike brand activations at the NFL Experience. I’ve been the assigned photographer for Tom Brady at a Fanatics and Make-A-Wish event. I’ve documented a Post Malone performance at a Fanatics Super Bowl party, and I’ve worked with clients including the NFLPA and Ernst & Young.
These environments demand the same things your wedding day does: staying calm under pressure, reading a room full of moving parts, and never missing the moment that matters. That’s what 17+ years behind the camera teaches you.
Photography Is How I Pay Attention
I stop for sunsets. I watch storms come in. I can stare at a river longer than is probably reasonable. I notice the same tree in four different seasons and somehow it feels new every time.
That fascination with the world came before wedding photography. The camera just gave me a way to keep some of it.
Over time I realized the same thing was happening with people. A gesture. A look. Movement. Humor. The strange little things human beings do around each other.
Those are photographs too.
Nature Is My Church
“Old Faithful Under Moonlight”, Featured by National Geographic
My love of photography started with a single moment. A storm rolling half out at sea and half across the coastline of Nice, France, golden hour light cutting through the clouds. I was on a backpacking trip with a couple buddies from Minnesota, standing on a roadside cliff with a disposable camera, and what I saw took my breath away. That feeling has never left me. Canyons, coastlines, waterfalls, open sky. It’s where I feel most alive and most creative. My photograph “Old Faithful Under Moonlight” was featured by National Geographic, and landscape photography continues to shape the way I see light, color, and composition in everything I shoot.
See the landscape work →
Where the Game Lives
Photography isn’t the only thing that changed my life. At 19, I was heading down a bad path and needed to make a change. Basketball found me through that process. I started shooting around every day at a court near my apartment in Arizona, self-taught from the first dribble. That decision changed everything. I still play 2-3 days a week, and Old Man Hoopin is my ongoing project documenting the courts, the culture, and the community of pickup basketball across America.
Architecture, Atmosphere, and Light
Summit Avenue in St. Paul is home to one of the longest stretches of preserved Victorian architecture in the country. I’ve been documenting these homes through the changing seasons, capturing how fall color, fresh snow, and spring light transform the same structures into something entirely new each time I visit. What started as a personal curiosity has grown into a community of more than 20,000 followers.
None of This Is Separate From the Weddings
Landscape taught me to see light and place. Summit Avenue taught me to keep looking at something familiar until it becomes new again. Basketball taught me to watch people, movement and energy.
A wedding asks for all of it at once. People. Place. Light. Movement. Emotion. Weather. Relationships. And moments that will never happen exactly that way again.
That is why these other bodies of work are here. They explain the eye you’re hiring.
17+ Years Turns Paying Attention Into Intuition
After hundreds of weddings, some things stop requiring conscious thought.
You can feel when something is changing. You know when to move. When to wait. When the timeline matters and when it absolutely does not.
Experience should make your wedding easier. It should never make me treat it like I’ve seen it before.
I Care About the World I’m Photographing Too
I planted my first organic garden in 2006 and have grown food ever since. Environmental choices became part of my photography business years ago because they were already part of my life.
I care about people. I care about animals. I care about the earth.
I’m not interested in pretending I live perfectly. I’m interested in paying attention to the choices I make and trying to make better ones.
If you think about those things too, there’s probably some common ground between us.
In Their Words
“Jackson shot our wedding just DAYS after having ACL surgery. He didn’t complain once about being hurt or not feeling well. He was doing things he probably shouldn’t have done (example: jumping up on a chair one legged), just to make sure he got the ‘perfect shot’. By the end of the night, his knee was the size of a basketball. We couldn’t have asked for a better photographer.”
Kristina
“Our big family has had the pleasure of working with him for over 9 years and counting! From our beautiful sunset engagement photos to absolutely NAILING our wedding during an epic blizzard! He shot our Honeymoon in Paris with his creative eye and they are stunning. He photographs our big, boisterous blended family including pets seemingly effortlessly. Thank you Jackson, you feel like an extension of our family. 100/10 recommend!”
Julie Stead
“Honest, kind, super easy going, kind (did I say that?) – Truly so, so great to work with. Don’t think twice about hiring Jackson, just do it! My husband and I are not super into the idea of photos and at the same time know the importance of capturing life’s events. Jackson makes us feel like we are just hanging out with a friend that takes super amazing pictures.”
Ms. Soule
Tell Me About Your Wedding
I’d love to hear what you’re planning. I photograph a limited number of weddings each year and dates do book well in advance. Reach out and I’ll get back to you personally with everything you need to know.
Get in Touch